This was an important exhibition of contemporary Korean artists. Two different institutions had equal say in the book’s design, which is unusual and made frequent collaboration essential. Some of the artists in the book are well known, others not. The exhibition and the publication feature the internationally acclaimed artists and introduce these lesser-known, yet well-accomplished artists to people who are likely unfamiliar with their names, their work, and their culture.
Initial concepts for the design explored a range of materials including cloth, plastic, film, vellum, alternative paper, and die-cuts influenced by each artists’ medium. Use of large detail images were considered but later discarded due to limitations of photographic materials, the nature of the art (video screen grabs, performance art, installation), and difficulties in photo acquisition.
The book’s design evolved and became more simplified, becoming less about tactility and graphics, and more about the artists and their work. The design needed to present the artists respectfully and intelligently—as a group and as individuals. Text and images were worked dynamically into formulaic structure. The repeating list of artist names for each chapter emphasizes and reinforces the group. At the same time, featured artists are pulled out in bold, which introduces the artists as individuals, especially those that may be new to the viewer/reader.
The cover image features a prominent artist. The image shows the struggle with national and cultural differences, and serves as a symbol for the multi-cultural influences that shape the artists’ work and identities.